BASE ONE GROUP

The Base One Group comprises three areas of specialism that are tightly integrated in order to bring you the best possible combination of skills and expertise to ensure the ongoing success of your brand.

Whether you are developing your brand, creating a communications campaign, or working to strengthen your on-line presence, the Base One Group brings you a blend of skills that no other agency of our kind can offer.

Our breadth of skills is complemented by a very simple but effective philosophy: everything we do is based on understanding people. In the B2B arena, we know that your brand exists within a complex matrix of personal – and often emotional – opinions, prejudices and recommendations.

For this reason, we work first to understand people. What makes them think, what makes them buy, what makes them tick. We can then put together a team of experts – whether planners, programmers, designers, writers – from all disciplines who can create real desire for your brand within your target audience.

Base One Branding. Our philosophy of Understanding People enables us to create B2B brands that not only differentiate but also inspire and motivate customers, stakeholders and employees alike. We are one of the only specialist B2B branding units in the UK and have unique insight into what a B2B brand needs to succeed. Our creative approach to B2B branding has been tested and proven highly effective

Base One Communications. Effective integrated communications originate from Understanding People. Ideas that stand out from the everyday haze of marketing messages, helping your brand and your product to stand out above the competition. Communications projects include brand awareness; lead generation; customer, channel, internal and corporate communications that mould perceptions and generate action.

Base One Interactive. Intuitive digital communications that help buyers to buy cannot be achieved without Understanding People. How do they use the Internet? What do they search for? When they find it, what do they do next? Interactive projects include: Internet and extranet development, SEO and online advertising, email marketing, e-brochures and multimedia presentations.