Blue Sheep LLP

To succeed, you need to concentrate on what really matters; you must create 'actionable insight' for use by the whole business not just marketing where all the efforts of all the people are targeted at the same goal.

You need to build better information about your marketplace. That doesn't necessary mean more information, but more relevant information. You need to create your own universe of customers and prospective customers, drawing on and cross-referencing other databases to build useful information about what they are like...

We call this process 'Money Mapping':

After using Money Mapping a major client in the catalogue sector benefitted from an 11% increase in sales and a 30% growth in profits by extending its reach and brand to a much broader, targeted, more profitable audience. It’s a fact - the impact of Blue Sheep’s Money Mapping can be immense – strategy changing.

Money Mapping is a new, revolutionary customer modelling tool that has been developed by Blue Sheep® over the past seven years, to help businesses identify and categorise customer relationships. From those treasured accounts that are profitable and sustainable to those avoid customers that are not, a clear and accurate picture can be created, putting you in control of your future relationships. Using the full power of The UK Business Universe®, customers are assigned to a specific category based on multivariate information to create a detailed, holistic view of each of them.

Money Mapping delivers amazingly powerful insight that is proven to shape customer engagement strategy, improve profitability and transform customer service. Studies have demonstrated that re-evaluating customer relationships based on customer worth has resulted in dramatically improved profits from fewer customers. Money Mapping pinpoints exactly where your revenue comes from, what proportion of market is represented and your customers’ real growth potential. For established businesses looking to deliver proportionate service for maximum return, there’s no better intelligence available.