Equifax

The Heart of Data Intelligence

We’re passionate about data. Driven to help you understand it. To get beneath the skin of it. And put you at the heart of it. We listen to the things you want to achieve and the decisions you need to make. And, through intelligent conversation, we find ways to help you reach your goals.

When it comes to turning data into intelligence, we exceed your expectations, creating innovative solutions that make managing your data easier. In a world of scores and ratings, we command unique insights, and recognise you as an individual who deserves our utmost care and attention.

Enriched data intelligence for profitable customer acquisition, management & optimisation.

Marketers work in partnership with us to gain a better understanding of their customers, and to target and acquire prospects more effectively. Our enriched data intelligence takes the guesswork out of delivering more profitable campaigns.

• Prospect data – as a leading Credit Reference Agency, Equifax is ideally placed to provide high quality consumer and B2B data, credit pre-screened to ensure only low-risk prospects with the potential for profitable growth are targeted.

• Matching, cleansing & suppression – we offer a range of solutions to enable you to cleanse your data, comply with preference services and reduce wastage.

• Analytics & data enhancement – using our wealth of consumer, business and credit risk intelligence, we can enhance and segment your existing data. We can help increase your understanding of your customers, their purchasing profiles and characteristics, and find ‘ideal’ look-a-likes from our prospect pool.

• Campaign management – LifeSite, our hosted, web-based campaign management and analysis tool, provides all the tools you need to analyse prospect and customer data, generate and execute marketing campaigns, and monitor the results.

Visit www.equifax.co.uk/b2b