Experian B2B

With unique data sources and powerful direct marketing solutions, Experian B2B can businesses achieve its marketing objectives. Data is at the heart of our proposition and it is by bringing that data to life and gaining real insight from it that we deliver value to our clients.

Our data services enable businesses to find new customers, manage their databases and deploy marketing budgets more effectively and gain added customer insight in order to make accurate, informed decisions.

Our business-to-business analytics company, pH specialises in the analysis and interpretation of company databases to segment the market and track market trends and to understand customer behaviour and optimise Customer Relationship Management (CRM).

From data hygiene and enrichment to propensity modelling and segmentation and we have the tools to help businesses create more profitable customer relationships.