Glass’s Appoints Clear Communications for strategic branding and marketing role
Glass’s, publisher of Glass’s Guide - the motor trade’s ‘bible’ of used car prices, has appointed Clear Communications to handle a revitalised and retargeted marketing programme.
As well as building the Glass’s brand in their traditional motor trade arena, Clear will also have a strong focus on demonstrating how Glass’s data can help consumers make better informed buying and selling decisions.
Andy Carroll, Glass’s Managing Director, commented: “I believe the time is right for a complete overhaul of the image of Glass’s, an image which has served the trade well for decades. We intend to build on those strengths and develop our unique data and automotive intelligence into an accessible tool of use to both buyers and sellers of used cars.”
On the appointment of Clear Communications he added: “Developing and refreshing our brands, together with ensuring that our marketing activities meet all of our needs in the fast changing world of electronic communications, is critical for our future. Clear demonstrated that they can add real value and help us evolve our brand and market penetration as we grow the business”.
Julie Clare, Managing Director of Clear Communications, commented: “Glass’s is an iconic brand in the motor industry and we will be building on those strengths to reflect the new ways that consumers and the motor trade interact in the digital era. Clear will be working with the whole team at Glass’s to further develop their strategy, to integrate the programme and to ensure that it is executed effectively through all the marketing channels.”
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About Glass’s
Glass's was founded in 1933 by William Glass and the first Glass’s Guide to Car Values – widely referred to as the used car dealer’s ‘bible’ – was published in July of that year. Since that time the company has broadened its valuation expertise to cover commercial vehicles, motorcycles and caravans, supplying data in printed, electronic and online formats.
Today Glass's offers products and solutions that are used at every stage of a vehicle's lifecycle. They include the GlassNet online valuation platform and the GlassMatix collision repair estimating system, as well as new car technical and specification information and residual value forecasting tools.
Glass's is part of EurotaxGlass’s International AG, Europe's leading supplier of automotive intelligence across 30 countries.
For more information visit www.GlassGuide.co.uk – the home of Glass’s market insights.
Eurotax Glass's corporate site is at www.eurotaxglass.co.uk and the consumer website can be found at www.glass.co.uk.
About Clear Communications
Clear Communications is a strategic communication consultancy with extensive expertise in the automotive sector. Based in Cirencester and in London, Clear works with clients where strong strategic thinking is at the heart of their communications needs.
As well as strategic marketing consultancy Clear also plans and delivers fully integrated communications programmes for its clients ensuring that all aspect of the strategy are co-ordinated, delivered effectively and focussed on their business goals.
For more information visit: www.clearcommunications.co.uk