In line with Mardev’s suite of ‘Smart Marketing Tools’ for B2B Marketers, Mardev will be introducing
3 new
automated lead generation packages
at TFM&A 2010 stand A19.
Business targeting specialist, Mardev, is taking a different approach to lead generation compared to what is typical in the market place today.
Mardev can deliver quality leads that have been more engaged with the Client message by tracking various explicit and implicit expressions of interest. These leads are much more likely to convert ultimately to sales, due to this interest level. The days of volume based lead generation will be limited, as the market becomes drowned in less targeted, less relevant and less
personalised communications.
By packaging its data services with its new automated campaign capabilities, B2B marketers will be equipped with the right tools to respond to changing buyer demands.
The 3 levels of packages named, ‘
Clever’
, ‘
Brilliant’
, and ‘
Genius’
, start with a smart toolkit of a data audit, cleansing and de-duping being flowed into an automated multi-touch campaign over a quarter to deliver quality leads.
The packages grow in scale and sophistication to a point where modelled prospects are communicated to through multiple channels linked to the buying cycle, with personalised messages being automated based on behaviour and leads being scored to support sales prioritisation.
There has been a huge shift of power from supplier to end user with the explosion of social media. Mardev can now track this online behaviour and support marketers to deliver the right message, to the right recipient at the right time.
Debbie Williams states ‘ B2B Marketing is entering a brave new world. Behavioural targeting, automation, lead nurturing and real time digital dashboards are becoming the norm. Mardev is ahead of the game with their new packaged lead generation services to equip marketers with all the Smart Marketing tools they need to succeed.’
Mardev will also be showing live demonstrations of it’s brand new online data delivery tool,
Mardev Online
, where visitors can find out how easy researching, purchasing and downloading B2B prospects can be. Using Mardev’s DecisionMaker UK , one of the UK’s foremost B2B databases.
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