Our Mission

Totally dedicated to B2B

abba (Association of Business-to-Business Agencies) is dedicated to supporting the agencies and client marketers that work in B2B marketing and communications.

B2B marketing has gained increasing recognition during the past decade, as marketers have come to appreciate the unique challenges of communicating with a business audience.

Business marketers are now fully aware of the differences between business and consumer purchasers. Business purchasers are buying goods or services with company money and, consequently, are often part of a complex decision-making unit with a protracted approval process. Such marketers need to secure the services of a specialist B2B agency that truly understands how to communicate effectively with a business audience.

abba supports B2B marketing by providing a unique platform for dedicated agencies to promote their businesses, exchange ideas and best practice.

The abba agency directory offers a fully searchable database of member agencies. Each agency has passed a rigorous selection process and has proven excellence in B2B communications.