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The Team

Governed by industry leaders and influencers

The management board of abba consists of senior, experienced B2B marketers.

John Stanton

John Stanton

John's marketing experience began on the client side in petrochemicals working in Europe and Africa. Later he moved into financial services where he was responsible for marketing complex products to businesses. He joined Dowell & Associates in 1993, and led a management buy out in 2000. He is now joint Managing Director of Base One providing strategic advice on several major accounts. He is also a qualified Chartered Accountant, but doesn't like to talk about it.

 
Steve Dyer

Steve Dyer

Steve's passion for B2B communications is well founded, with a Degree in Engineering & Business Management. During his 20 year B2B agency career he's worked as a Group Account Director supporting many leading industrial brands, Business Development Director at a West End direct response agency, before setting up Clockwork IMC in 1993 - a small integrated B2B communications team. A Fellow of both the CIM & IDM, and a Member of the Marketing Society.

 
David Barker

David Barker

David co-founded a specialist B2B digital agency in 1994 and has worked with leading technology clients such as Intel Corporation for over ten years. On leaving in 2004, he has setup White Box Digital, a business founded on strong CSR principles focused on delivering full-service digital solutions to the corporate sector whilst offering effective digital solutions to the charity sector through a program of sponsorship and subsidisation.

 
Olwyn Bloor

Olwyn Bloor

Olwyn has worked in B2B marketing for the past 20 years and has been involved with ABBA for most of that time. She has supported the Chairman of ABBA for the past 12 years and has a passion for not just the positioning of B2B but for bringing together the people within the B2B industry. If you have the same passion please call her on 01625 439874 to have a chat.

 

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