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Circle Research

A specialist B2B market research agency delivering insights which give a competitive edge

Using a proposition to increase your value in the marketplace

Gareth Allcock
Senior Consultant

Case Study: MSoft - Strategy & Proposition

Marketing as a service: is this the new paradigm for B2B?

Marketing as service. Branded Utility. Pull not push. Becoming what our audience is interested in. This is the new paradigm of digital marketing and one which I think our audience will force us to embrace

Rough guide to cross border branding

It pays to be aware of the pitfalls and challenges unique to branding a multi national company.

IBM at Wimbleon

IBM’s relationship with Wimbledon is like a marriage according to Brand Manager Alan Flack. But then,...

Webcasting events seriously reduce your carbon footprint

New research commissioned by Web TV specialist BroadView has demonstrated just how green web-based events...