Knowledge Zone
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25/11/2011 | Rachael Collinge (IAS b2b Marketing)
IAS b2b Marketing’s Nikki Poyser took home the Gold gong in the ‘Outstanding Young Communicator’ category at the Chartered Institute of Public Relations’ (CIPR) North West Pride Awards (23rd November 2011).
25/11/2011 | Rachael Collinge (IAS b2b Marketing)
Business to business communications specialist, IAS b2b Marketing, has scooped the ‘Best Item of Self Promotion‘ accolade at this year’s Cream London Awards - the city centric awards scheme that celebrates the very best of creativity in the capital.
24/11/2011 | Rachael Collinge (IAS b2b Marketing)
IAS B2B Marketing was awarded arguably the industry’s most coveted accolade at the Marketing Industry Network Awards 2011(MIAs).
21/11/2011 | Rachael Collinge (IAS b2b Marketing)
One of B2B’s biggest personalities, IAS’ Rob Morrice, was awarded ‘Managing Director of the Year’ at the Marketing Industry Network Awards 2011(MIAs).
16/11/2011 | Mary Miller (mardevdm2)
Gone are the days when marketing leads could be thrown over the wall to sales in the vain hope that they'd be converted to real business. The trick is to generate the best leads from the most cost-effective channels to start with, and then nurture and educate them so you can monitor buyer interest in your products and services throughout their entire journey.