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Incorporating the different psychological styles of senior business decision makers into communications strategy

02/07/2008 | Lucy Purdy (rainmakers csi ltd)

This article demonstrates how you can improve the effectiveness of your communications and service delivery to senior business decision makers, by connecting with their emotional drivers and personalities.

Marketing as a service: is this the new paradigm for B2B?

15/04/2008 | Stuart Maister (BroadView)

Marketing as service. Branded Utility. Pull not push. Becoming what our audience is interested in. This is the new paradigm of digital marketing and one which I think our audience will force us to embrace