Rob Morrice, Managing Director of IAS b2b Marketing (BBN UK) has been appointed as the new Chairman of BBN International, a network of independent business to business marketing communications specialists.
Gudmund Semb, former BBN Chairman, opened the network's annual Management meeting held in Paris on June 22 and 23 by announcing other important changes to the Executive Board. Gudmund Semb (BBN Germany – wob), Jeff Wedeward (BBN USA – Bader Rutter) and Johan Åström (BBN Sweden – A+M) stepped down to be replaced by Carola Hecker (BBN Germany – wob), Curtis Gorrell (BBN USA – Bader Rutter), and Clif Collier (BBN Middle East – Fifth Ring). In addition to driving key BBN initiatives in the coming year, the new Chairman and Board members will oversee the implementation of BBN’s new membership structure.
The Managing Directors of BBN member agencies, as well as guests from Japan and Spain, flew to Paris for the two-day meeting filled with discussions about the network’s latest initiatives and priorities for the new financial year.
Rob Morrice commented: “There are two fundamental differences between BBN and other global network “clubs.” Firstly, we specialise in B2B Marketing, but more importantly we all use the same processes and approach to Brand Development, Digital Contact Strategy, Creativity, PR and Effectiveness Tracking. This means that whenever you interact with BBN, you get a consistent market-leading offering. None of our competitors, including the big tied networks, can genuinely claim that.”
Attendees shared learnings and exchanged best practises over the two days, in addition to receiving updates on BBN’s digital and Brand Asset Management programs. They also expressed their full support for the formalisation of an international PR offering.
The week ended with a special event on Friday, June 24, organised by UK-based B2B Marketing and sponsored by BBN – the CMO B2B Marketing International Conference, on how to construct your digital brand architecture. The event provided an interactive platform to discuss the challenges that emerging digital channels pose to marketing strategies.
For a short video of the conference, please click here.