The agency globally recognised as the best B2B operator in the business – IAS b2b Marketing – has beefed up its PR team with a hat-trick of new appointments.
Bollington-based IAS has experienced unprecedented growth in client revenues and new business during the current financial year and is now looking to enhance both its traditional and digital PR offer.
Former IAS-staffer, Rachael Collinge, rejoins the agency after a three-year interval with Marketecture, where she led the PR function during a period of maternity cover. Collinge joins IAS as a senior account manager and will head up a number of construction and engineering clients, as well as the agency’s social content specialism.
Also joining the ranks at IAS is Hannah Leyland who has been snapped up from the world’s second largest pharmaceutical firm, Merck (also known as MSD). In the role of account manager she will take up the reins on a range of new business wins including two global oil and engineering companies. Leyland will also play a key role in developing IAS’ internal comms and planning function.
In support of the expanded PR department, IAS has also recruited English graduate, Katherine Thomas, as a junior account executive. Kat starts at the agency following her studies at Sheffield Hallam University.
Head of PR, Paul Myerscough, said: “Social, digital and, so called, traditional B2B PR is what we do and do well. But we’re not one to rest on our laurels, so we’re developing specialisms within the department that will operate in harmony with our award-winning, full-service offer and as stand-alone functions in their own right.
“We’re known as the know-how agency and we always strive to demonstrate that with a creative flair, whether we’re dealing with a brief that requires a strategic, tactical or blended solution.”