Integrated b2b marketing specialist, IAS, has been brought in by engineering firm, Radicon Transmission UK Limited (formerly a division of engineering giant David Brown), to develop a global brand strategy for Radicon and sister company Benzlers.
Says Richard Irons, Global Business Development Director at Radicon: “With a proven track record in executing international branding, digital and PR strategies – as well as specific expertise in the engineering sector - IAS was our agency of choice. The team’s results driven approach and extensive experience gave us confidence that they could capably deliver against a brief of this scale.”
Kick-starting with IAS’ proprietary Brand Asset Management (BAM) process, the project will encompass a complete visual rebrand and the development of an integrated web-based dialogue programme, covering digital communications, PR and social media.
“We’re used to working with global heavyweights so Radicon sits perfectly within our sweet spot,” says IAS Managing Director, Rob Morrice. “The Radicon and Benzler brands are amongst the most recognised in the power transmission industry and we’re proud to be associated with 150 years of manufacturing pedigree.”